The dark funnel and why you need to start seeing brand building in a different light
When it comes to identifying the many untraceable interactions that help create demand, things get murky very quickly. ‘The funnel’ is in the dark.
Read moreYour B2B Creative Marketing Agency
Making you stand out from the crowd with creative design, clever UX and a creative approach to B2B marketing.
Creative B2B Marketing
You need to be creative with your marketing, as there are already far too many tech companies out there just playing it safe. To stand out from the crowd you need to capture attention, and this is not just through creative design, but also creative thinking. A B2B creative marketing agency can help you come up with an original marketing plan to get your company noticed.
Cremarc pride ourselves on being a creative B2B agency that loves making our clients feel slightly uncomfortable, because that means we are pushing the boundaries: moving away from “safe” and coming up with ideas that differentiate your brand. For us, creativity is not just the visualisation of your brand and integrated campaigns, it is how we think in terms of messaging and the different ways to reach your audience.
Our B2B Creative Marketing Agency Services
With an in-house design team and plenty of creative thinkers, we can offer our clients a range of creative services.
01Visualising your brand
How you look is key to how you are perceived. We help you visualise your brand and create a consistent and professional brand identity.
02Creative design
Whether it is a social media banner, an infographic, or a corporate brochure, our creative team ensures that you capture both the eye and the attention of your target audience.
03UX
Today, you don’t just design how a website looks, but the experience it delivers. We know what makes your audience tick and, more importantly, understand the experience they are looking for.
04Creative thinking
We inject creativity into the way we think, which enables you to be progressive in your marketing. From disruptive messaging, to creative use of media, the aim is to change the marketing game.
Creative design
As a B2B Creative Marketing Agency, we know the tech sector often lacks the creative design seen across other sectors. It has always been our mission to change this by combining marketers who understand the sector with talented creative designers.
Our design team injects that passion and attention to detail into everything they do, whether it be creating mood boards to shape your visual identity or art-working your latest case study.
This powerful combination enables us to apply creativity targeted to the specific nuances of your target audience and avoid creative brilliance just for the sake of it, that misses the mark.
UX – User Experience
The effectiveness of your website is heavily influenced by the user experience it delivers. You may have great content three levels down, but if the person browsing your site never reaches this page, then it is pointless.
For Cremarc, great UX is the result of combining marketing thinking with creativity. This is why, when we embark on a UX engagement, we assemble a team that comprises of marketers, content creators, SEO specialists and designers.
This enables us to define the different personas of your target audience. We can then, map their needs to the journeys we want them to take, and create an experience that not only looks great, but is intuitive, enjoyable and productive.
Creative Marketing
When you combine experienced marketers with creative thinkers, you produce creative marketing: marketing that is unexpected, that opens doors that have previously been locked shut, and changes the game in terms of results.
This is not just about design, it is about articulating propositions in a way that captures the attention of your target audience. It is about ideas that disrupts their thinking and makes them want to engage with you.
It’s about finding new ways of engaging with your market: don’t just join the noise in the usual places, but find the new places where your target personas hang-out.
Our Blog
Cremarc Innovation Hub October 2024: The Power of Microsoft Ads & Gamifying Form Fills
Welcome back to your monthly dose of progressive marketing tactics. This month we looked at: gamifying questionnaires, activating MS Ads and building cost calculators.
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Red vs Blue – the U.S. election and what to do on corporate social
As the day draws near, keeping your brand neutral and informed on social media is more important than ever. By implementing clear monitoring, moderation, messaging, and timing…
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