SilverCloud
SilverCloud® by Amwell is an evidence-based digital mental health platform designed to help people manage their mental health and wellbeing through the simplicity and convenience of programmes based on cognitive behavioural therapy accessible within an app, on their mobile, tablet, or computer.
The evidence-based digital programmes are trusted by the NHS, HSE, corporate employers and higher education institutions to deliver effective support at scale.
About SilverCloud
SilverCloud® by Amwell is an evidence-based digital mental health platform designed to help people manage their mental health and wellbeing through the simplicity and convenience of programmes based on cognitive behavioural therapy accessible within an app, on their mobile, tablet, or computer.
The evidence-based digital programmes are trusted by the NHS, HSE, corporate employers and higher education institutions to deliver effective support at scale.
The challenge
Amwell was hosting the UK’s largest ever digital mental health conference, with high profile speakers including Alastair Campbell, renowned strategist and Sean Duggan OBE, CEO NHS Confederation to bring together the healthcare network and discuss the key topics in the industry.
The London-based event required marketing to the right personas to RSVP for in-person attendance, including targeting senior members of the NHS, practitioners and GPs.
Secondly, registration from the correct target profiles were needed to attend a live stream for those wanting to attend virtually.
With registrations plateauing ahead of the event, the SilverCloud product team in the UK needed Cremarc’s support to raise targeted awareness of the event and increase attendance.
Results
Cremarc increased event registrations, securing +200 in-person attendees and 661 live-stream attendees. We had success across multiple channels including organic social, paid social and PPC, with 500 attendees secured through email outreach.
The Amwell team successfully hosted the UK Digital Mental Health Conference, bringing together some of the leading services and innovative minds within digital mental health with fantastic feedback from attendees.
Key Statistics
- 400+ ad variants running on LinkedIn
- 89% reduction in PPC CPA
- 351 net new contacts into the database
The Cremarc team work with speed but not at the sacrifice of quality. We are a fast-moving business and have really valued Cremarc’s ability not only to keep up, but to push us to be better.
In a short time, we have worked with the team to review, and iterate the way we are operating, and we are already rebuilding our approach to demand generation and digital marketing execution.
It is the renaissance we needed, and Cremarc’s expertise and resource has allowed us to execute on this to continue accelerating business growth. We don’t need to promise the business an evolved strategy or a more innovative marketing team in 6-12 months; Cremarc is ensuring we get there now.
— Alison Tyrrell, Vice President International Marketing, Amwell
