Content Marketing Services for B2B Companies
Results-Driven B2B Content Marketing
In a content-rich world, where your target audience is time-poor, you need to rise above the noise and find creative ways of telling your story. Our content marketing services for B2B tech companies can help you raise your game with a targeted content development plan.
As a leading B2B tech agency, our expertise goes beyond general content creation; we possess an in-depth understanding of the technology sector. We don’t produce marketing fluff; instead, we craft compelling, value-driven content that serves as the foundation for successful business communication in the tech industry.
B2B Content with Your Company Voice
You have the experts in your company, but we get it, content development for the purpose of marketing is time-consuming. Let us help you by utilising our deep understanding of the tech sector. All we need is a quick conversation with your thought leaders, and we extract what is on their minds and turn it into compelling content.
We can help you with anything of your content development needs – from creating an individual piece of content in your own brand voice, right through to creating a content development strategy and helping you carry out activity across the year.
Ghost Writing
We can take those nuggets of genius from your experts and turn them into insightful blogs, guides and snippets for social media. We create insightful content in your brand's tone of voice, as though it were written by an expert themselves.
Industry Commentary
By truly understanding the industry and the value you add. We can help you raise your game, not just talking about what you do, but create engaging content as an expert industry commentator.
Customer Stories
We help you demonstrate leadership through telling your customer stories. We take the time to understand their thoughts and experiences. Then we turn these into thought-provoking stories that position you in the best light.
Visual Stories
We aren’t just a typical marketing agency for B2B tech clients; we believe content development goes beyond mere copywriting. Instead, we focus on discovering creative ways to tell your story and convey your message as effectively as possible
People use both their left and right brain to consume information and that is why we are great believers in all forms of visual content – a glance is all that is required to start an engagement.
01Infographics
We help you structure your story and then visualise this in an infographic. This is an exceptional way of combining messaging and creativity to get across your key points both efficiently, and powerfully.
02Social Snippets
When telling your story over social media it is all about understanding your audience and aligning your messaging. We help you create both the visual and written elements of your social posts to successfully build your engagement.
03Impactful Imagery
Often what you do is better represented in an illustration rather than a lengthy description. We help take your concepts and turn these into images that are intuitive to understand.
Video and Podcasts
People consume content in different ways; some like to read, some like to watch, and others prefer to listen. Our aim is to get your story to the widest audience and, at the same time, stand out from the crowd.
As a B2B Tech Agency with expertise in content marketing, we understand that looking at different media is key and we are helping our clients do things a little differently.
Videos
The ease at which it is now possible to create professional video content is changing how you can tell your story. Whether you want to create a webinar, a case study, or just a simple explainer video, these can all be extremely valuable.
Podcasts
More and more people are consuming content through podcasts. It's a great way to learn while doing other things. We can help you build your storyboard and create a series of engaging and compelling audio assets.
Animation
Whether it is a simple animated GIF or a more in-depth explainer animation, we can help you take your content and add cut-through creativity. We can help generate assets that truly engage with your target audience in a new way.
B2B Content Marketing Strategy with Engagement in Mind
We start each project by looking at what you are trying to achieve. We then look at the subject matter you are dealing with and what your competitors are doing right. From this we come up with a robust content strategy. Our plans will focus around increasing your marketing reach, your profile and achieving your KPIs with a robust content development plan.
We can help you create an editorial calendar that ties into Search Engine Optimisation (SEO) research, competitor analysis, and industry trends to ensure that the content that we develop for you engages with your audience and brings you fantastic ROI.
