HighPoint

Painting the vision

The leadership team at HighPoint have a very clear vision of where technology delivers considerable value. They see digital transformation as key in creating the agile enterprise, an organisation that can move at speed and where IT is fully aligned with the needs of the business.

HighPoint wanted to clearly articulate this vision to its target audience and take stakeholders on a journey. Cremarc assisted HighPoint in telling this story, creating a range of online and digital assets that painted this vision and clearly articulated the unique value they offer.

Through social media and blogging, Cremarc drove awareness and provided a key platform on which HighPoint could scale their outreach and business development approach.

Turning ideas into reality

HighPoint are true innovators, always looking for new technologies they can apply to solve real challenges for organisations. This level of creativity is also applied to marketing with a constant stream of ideas on how they can engage and provide value to their target markets.

The great thing about working with HighPoint is that they don’t view us as just a marketing agency, but an integral part of their team. This means that ideas are freely shared, candidly reviewed and taken to the next level. Our ability to take at times somewhat fledgling ideas, to move at speed and turn them into reality has enabled us to really make HighPoint different in the way they go to market.

It’s not about ‘clicks’ it is about engagement

HighPoint and Cremarc share a fundamental principle, it is not about the activity you do, but the outcomes that you generate.

HighPoint do not sell a commodity; they sell a vision and a team of highly competent technologists that can deliver on the desired outcomes of their customers. This means that marketing for HighPoint is not about the amount of clicks you get on a campaign, but the journey we take people on and the value we add during engagement. Cremarc has helped HighPoint to create a relationship marketing approach that treats their addressable market as a community to which we share ideas, add value and gain trust.