Uniserve
Uniserve, a leading logistics and global trade management provider, offers a comprehensive suite of services, including air freight, ocean freight, European road freight, warehousing and distribution, and global trade management solutions.
But search engine visibility was low, they were unranked for many of their services, and they weren’t incorporating SEO best practices on their pages. In short – their target audience wasn’t seeing their services. Something needed to change.
Increasing visibility
We began by conducting an SEO audit of their webpages and created a strategy to incrementally increase their ranking.
The first step was to implement SEO best practices on their core webpages, addressing technical website issues, resolving errors and optimising page speed. We then performed on-page optimisation for their services, incorporating primary and secondary keywords throughout each service page.
To give the site an extra boost on search engines, we created several pieces of targeted SEO content linking to their service pages and built several hundred backlinks to each respective page with targeted web copy.
The results
Within a few months, Uniserve started climbing the search engine rankings. Now, they’re in the top 10 for five of their target keywords, with several others following suit.
They have experienced several significant results:
- 383% increase in targeted keyword visibility over 6-months (11 Aug 2024 – 11 Feb 2025)
- 34.34% increase in YoY organic sessions (September 2024 vs September 2023)
- 13 target keywords reached the top 3 (outranking logistics giants like DHL)
- 34 target keywords reached top 10
- 17% increase in organic sessions YoY (Jan 2025 vs Jan 2024)
- 19.8% increase in new users from organic search YoY (Jan 2025 vs Jan 2024)
- 114.29% increase in average YoY quotes received (September 2024 vs September 2023)
Building on best practices
By going back to basics and taking the time to implement best practices, we created a strategy that outperformed competitors and significantly raised Uniserve’s rankings. Now, we can focus on maintaining their position.
If you’d like to transform your SEO campaigns and drive real results, we’re here to help – get in touch today.
Why Cremarc?
We specialise in helping businesses like Uniserve achieve their goals by combining industry know-how with smart, modern marketing tactics.
We focus on understanding what makes each client unique and use that insight to drive results.
Our process includes:
- SEO and website performance audit
- SEO strategy and tactical planning
- SEO content development
- On and Off page SEO techniques
- SEO benchmarking and performance analysis
