At Cremarc, our commitment to innovation drives us to continually explore new methods to deliver outstanding results for our clients. This month, our team has been busy experimenting with novel strategies to achieve remarkable outcomes. Here’s a look at some of our latest projects and the impressive results they’ve produced.
Proving the Value of Content Before Investing Resources
For our long-standing client Liquid Voice, we devised a strategy to validate the demand for new content before investing significant resources. We set up several landing pages promoting potential downloadable assets targeted at the financial services sector. These pages advertised gated content that hadn’t yet been created, using messaging like “Subscribe to get access to this eBook/whitepaper as soon as it is released.” This approach allowed us to gauge interest and demand before committing to content creation. The strategy was successful, leading us to develop content focused on the winning combination of overarching thought leadership topics and industry pain points.
Niche Cornerstone SEO Articles for High-Value Orders
Cornerstone SEO articles can drive significant improvements in search engine (SERP) rankings by focusing on super niche topics. For Advanced Dynamics, we produced three cornerstone SEO articles centred on alcohol bottling and filling, detailing the full production line set-up for vodka, gin, and general alcohol products. These articles aimed to capture demand for full production lines, which are highly profitable but historically challenging to market due to complex user journeys. Within two weeks, the articles achieved top rankings for several key phrases, resulting in four new alcohol-manufacturing-related enquiries and substantial traffic increases.
No.1 for ‘vodka bottling production line’ (2,400 monthly searches for this alone!)
No. 1 for ‘alcohol bottling line’
No.1 for ‘gin bottling line’
No.2 for ‘gin production line’
No.2 for ‘vodka bottling machines’
Cheeky On-the-Nose Creatives
In the competitive IT industry, standing out is crucial. For our client Xeretec, we developed edgy and humorous creatives to enhance brand recall and engagement. Research from Oracle, Kantar, and System1 indicates that humour significantly boosts ad memorability and effectiveness. Targeting an older male audience, we crafted ads with relatable medical themes, such as prostate examinations and Viagra. This campaign, launching in August, aims to leverage humour to capture attention and differentiate our client in a highly saturated market.
Progressive Sales
Innovation at Cremarc isn’t limited to client projects; we also apply progressive methods to our own new business development. Recognising the current marketing skills gap, we targeted companies hiring for marketing roles on LinkedIn, offering our specialist expertise as a cost-effective alternative to expanding their headcount. This approach not only addresses the skills shortage but also positions Cremarc as a valuable partner for businesses seeking to enhance their marketing capabilities without the burden of additional staffing.
At Cremarc, we are dedicated to pushing the boundaries of marketing innovation. These experiments highlight our commitment to discovering new, effective ways to drive results for our clients. Stay tuned for more exciting monthly updates from the Cremarc Innovation Hub!
