B2B PPC Agency for UK Tech Companies

Pay for clicks that lead to opportunities for your B2B company

B2B PPC Marketing That Works

In today’s digital landscape, nearly two-thirds of all buying journeys start with an online search. Leveraging this can lead to higher conversion rates and quicker sales progressions. Partnering with a B2B PPC agency gives you access to experienced specialists who can run and optimise your campaigns, ensuring excellent returns on investment.

At Cremarc, we bring technical expertise across Google Ads, Microsoft Ads, and display advertising, combined with a deep understanding of the tech sector. We know what drives successful campaigns and how to reach your target audience effectively.

B2B SEO Agency

B2B PPC Marketing Services

Your pay-per-click marketing campaigns yield the greatest return when they are strategically planned, integrated, and sequenced. We offer a comprehensive range of services to help you achieve this:

Effective PPC campaigns start with a well-defined strategy. Our team collaborates with you to understand your business objectives, target audience, and unique selling points. We then develop a customised strategy that aligns with your goals, ensuring every click is a step towards conversion.

Navigating the constantly evolving landscape of Google Ads requires specialised knowledge. Our team of PPC experts lives and breathes Google PPC, staying updated with the latest trends and tools. We focus on the technical details and context behind keywords to uncover search term 'gems' that deliver results.

B2B Google Ads

Microsoft Ads, commonly known as Bing PPC, offers a valuable alternative to Google Ads, especially for reaching certain demographics and business sectors. Our specialists understand the nuances of Bing PPC and can help you tap into this often underutilised platform to expand your reach and increase your ROI.

Remarketing plays a crucial role in maintaining engagement. It often takes multiple touches before a prospect is ready to engage. We help you build known audiences of individuals who have interacted with your campaigns or visited your website. Our remarketing strategies keep you at the forefront of their minds, driving them back

Content marketing

Paid Search: An Ever-Changing Landscape

Paid search is evolving rapidly, driven by advancements in AI and machine learning. Automation tools are optimising ad targeting, bid management, and personalised content delivery, making campaigns more efficient and effective.
Voice search and visual search technologies are also gaining traction, requiring new strategies for keyword optimisation and ad formats.
Additionally, enhanced data analytics provide deeper insights, enabling more precise audience segmentation and performance tracking. As these technologies continue to develop, businesses must adapt to stay competitive in the dynamic landscape of paid search advertising.

B2B PPC Landing Pages

What is possible and what is effective is constantly changing in the world of Google Ads and Microsoft Ads. That is why we have a specialist team that live and breathe PPC every day. They know the technical details, have the tools, and are experts in tuning your campaigns.

As marketers, our focus is not just on clicks, but on conversions. We construct PPC landing pages that drive results for B2B businesses, utilising our decades of knowledge, skills, and experience. We understand what makes users convert on a PPC landing page, ensuring every element is designed to maximise engagement and turn clicks into valuable leads

Our Blog

The dark funnel and why you need to start seeing brand building in a different light

The dark funnel and why you need to start seeing brand building in a different light

When it comes to identifying the many untraceable interactions that help create demand, things get murky very quickly. ‘The funnel’ is in the dark.

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The Cremarc Innovation Hub

Cremarc Innovation Hub October 2024: The Power of Microsoft Ads & Gamifying Form Fills

Welcome back to your monthly dose of progressive marketing tactics. This month we looked at: gamifying questionnaires, activating MS Ads and building cost calculators.

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Red vs Blue – the U.S. election and what to do on corporate social

Red vs Blue – the U.S. election and what to do on corporate social

As the day draws near, keeping your brand neutral and informed on social media is more important than ever. By implementing clear monitoring, moderation, messaging, and timing…

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