The dark funnel and why you need to start seeing brand building in a different light
When it comes to identifying the many untraceable interactions that help create demand, things get murky very quickly. ‘The funnel’ is in the dark.
Read moreYour B2B Web Design Agency
Ensuring that your website represents the best version of your B2B business and works hard to deliver results.
Creating Compelling B2B Websites
Often, your website is the first place your prospects go and, as such, this first impression must count.
It is imperative that your website defines your brand, succinctly articulates your proposition and value, and delivers the best possible experience.
At Cremarc, we don’t just have the expertise and experience of designing and developing high performance websites. Our focus in the tech sector, which means we intimately understand your audience, how they browse, and the best approach for UX.
Web services
Whether you are looking for a new website, or to optimise the performance of your current site, our team can help.
01Web design
By applying creative design, we ensure that your website sets the right first impression and visually sets you apart from the competition.
02UX design and optimisation
We make your website perform, by focusing on the user experience, making it intuitive to navigate, and serving the right content at the right time.
03Web content
Your website must tell your story in a way that resonates with your target audience. Our tech sector experience enables us to write compelling website copy.
04Web development & maintenance
Our team of experienced WordPress developers can build and maintain a website for you, based on best practice and integrated into your environment.
UX and Web Design
At the heart of how we design websites is the user experience. You need a site that captures the attention within the narrowing ‘8 second window’, is intuitive to navigate, and serves up the right level of content at the right time.
Our aim is to marry-up all the elements that makes a website brilliant: visually appealing, easy to navigate, and that tells a compelling story that resonates with your audience.
Our design team ensures that the visual elements of your website portray your brand in the best possible way and makes you stand out from the competition. Our UX team ensures this design delivers the best possible experience to draw people into your content and engage with calls to action.
Web Content and Copy
The content on your website must appeal to the search engines. However, more importantly, it has to appeal to the target audience that you want to read it.
We start every website project by defining the personas you are looking to engage with. We map why they come to your website, what they are looking for, and the journey you want to take them on.
This enables us to structure pages and the copy on each page. Our significant experience in the tech sector enables us to write your web copy, taking what you know is special about what you do and articulating this in the language of your audience.
Web Design and Development
Today there are so many ways to build a website. We choose to utilise WordPress, the de facto standard in the industry that does not lock you into a proprietary content management system.
As a B2B Web Design Agency, our development team knows WordPress inside out and can quickly turn our web designs into live webpages, but we don’t stop there. We are well-versed in integrating your website into analytics, Google Tag Manager and whichever CRM or Marketing Automation platform you are using to deliver insight and connected journeys.
We also make sure your website performs from an SEO perspective, ensuring it is optimised by design, and follows those best practices that are favoured by Google.
Our Blog
Cremarc Innovation Hub October 2024: The Power of Microsoft Ads & Gamifying Form Fills
Welcome back to your monthly dose of progressive marketing tactics. This month we looked at: gamifying questionnaires, activating MS Ads and building cost calculators.
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Red vs Blue – the U.S. election and what to do on corporate social
As the day draws near, keeping your brand neutral and informed on social media is more important than ever. By implementing clear monitoring, moderation, messaging, and timing…
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